About Us

Nu Ideaktiv Sdn Bhd is a venture company of Astro and Karangkraf. Live since May 2, 2018, Nu Ideaktiv is a Malaysian and Nusantara content company and is committing in spreading the power of knowledge by producing great content, inspiring and touches live like no others.

We creates values for others and values of our people, encourage development and exhibit a strong will to success.

We own 39 intellectual properties, and 15 are active covering a variety of genres and top of the market segment. We lead to position ourself in the heart of Malay communities.


To be the leading creative content creation company in Nusantara


Mission Statement

• To create inspiring, entertaining, informative, relevant and engaging content

• To own the audience space for every verticals and platform

• To become a technology driven media organisation

• To maximize potential revenue

Key Milestones

9 Jun 2017

Execution of Memorandum of Understanding

6 December 2017

Execution of Binding Term Sheet

8 February 2018

Execution of Joint Venture Agreement

2 May 2018

Nu Ideaktiv LIVE