About Us

Nu Ideaktiv Sdn Bhd is a venture company of Astro and Karangkraf. Established since May 2, 2018, Nu Ideaktiv is a Malaysian and Nusantara content company and is committed to spread the power of knowledge by producing great and inspiring content, that touches life.

We creates values for others and values of our people, encourage development and exhibit a strong will to success. We own 39 intellectual properties, with 15 active IPs covering a variety of genres and leading market segments. We lead to position ourselves in the heart of our Malay community. Our content can be enjoyed via print, online, app, tv and at ground event, and is expanding to more possibilities, dedicated for Malaysian and Nusantara audiences.


To be the leading creative content creation company in Nusantara


Mission Statement

• To create inspiring, entertaining, informative, relevant and engaging content

• To own the audience space for every vertical and platform

• To become a technology driven media organisation

• To maximize potential revenue

Key Milestones

9 Jun 2017

Execution of Memorandum of Understanding

6 December 2017

Execution of Binding Term Sheet

8 February 2018

Execution of Joint Venture Agreement

2 May 2018

Nu Ideaktiv LIVE