Founded on May 2, 2018, Nu Ideaktiv Sdn Bhd is a partnership between Astro and KarangkrafOur goal is to provide our audience with an experience that is both informative and entertaining. We believe that knowledge and fun go hand in hand, and we strive to create content that reflects this philosophy.

Our content can be enjoyed through multiple platforms, including print, digital, and TV. We make it easy for our audience to access our content anytime and anywhere. So why wait? Join our community today and experience the power of digital media like never before! 



“To Become a Malay Leading Content Media House.”



Syamil Fahim

Chief Executive Officer(CEO)

” To become a Malay Leading Content Media House. “

4 Pillar Elements

There are 4 vital pillars: INSPIRING, ENTERTAINING, ENGAGING and INFORMATIVE content.