ABOUT US

Championing Malay Content
No One Knows the Malays Like We Do
Nu Ideaktiv Sdn Bhd; a joint venture between Astro and Karangkraf; was established on May 2, 2018. Ideaktiv seeks to spread the power of knowledge and entertainment through inspiring, informative and aspiring content made for all.
Owning 39 intellectual properties including 15 renown IPs that produce a variety of content, we lead to position themselves in the heart of the Malay community.
Our content can be enjoyed through multiple platforms including print, digital and tv.
VISION
To become Malaysia’s Leading Content Creation Organization
MISSION

To produce inspiring, entertaining, engaging and informative content

To become Malaysia’s leading technology driven media hub

To position Nu Ideaktiv as a staple-go-to Malay segmented brand
Ideaktiv is together with you, every step of the way!
ABOUT US

Championing
Malay Content
No One Knows the Malays Like We Do
Nu Ideaktiv Sdn Bhd; a joint venture between Astro and Karangkraf; was established on May 2, 2018. Ideaktiv seeks to spread the power of knowledge and entertainment through inspiring, informative and aspiring content made for all.
Owning 39 intellectual properties including 15 renown IPs that produce a variety of content, we lead to position themselves in the heart of the Malay community.
Our content can be enjoyed through multiple platforms including print, digital and tv.
VISION
To become Malaysia’s Leading Content Creation Organization
MISSION

To produce inspiring, entertaining, engaging and informative content

To become Malaysia’s leading technology driven media hub

To position Nu Ideaktiv as a staple-go-to Malay segmented brand
Ideaktiv is together with you, every step of the way!