Responsibilities
• To conceptualise, develop, manage and coordinate all marketing activities includes promotion, events, roadshows, products launches, advertising, tv programmes and all marketing related activities.
• To monitor and analyse campaign effectiveness and results.
• To run market research, monitor market conditions and competitor’s information to identify and propose marketing strategies.
• To develop, oversee and manage offline and online communication strategies.
• Preparing and proofing marketing material including creative copy, visual and images and videos.
• To liaise and build public relations with the media to deliver and achieve maximum exposure for all marketing activities.
• Drive effective traffics to the websites and generate leads for sales team through effective Search Engine Marketing (SEM) plan.
• Preparing estimates and budget for marketing campaign.
Requirements
- Bachelor’s Degree in Marketing / Mass Communication / Business Studies or any other related field.
- At least 5 years working experience in media / marketing / digital industry would be an advantage.
- Excellent communication in both in Malay and English, verbal and written.
- Computer literate, specifically Microsoft Office applications are a prerequisite.
- Engages in social media presence creation on new and emerging social media platforms.
